I had the good fortune to see Seth Godin live in Seattle on June 24. Seth’s particular genius is marketing, which really just means communication about goods and services that provide value. But if you have been following his work, you know that his ideas and wisdom are not just for entrepreneurs. They are for everyone. A master marketer and serial entrepreneur, Seth’s goal is to “fail more than anyone else” which has rewarded him with numerous successes and earned him permission to talk Read more [...]